Last Updated: July 9, 2026
Novablue Labs LLC ("Company," "we," "our," or "us") values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and protect your information when you visit novablue-labs.com (the "Site"), purchase our products, contact our customer support, subscribe to marketing communications, or otherwise interact with us.
By using our Site or providing us with your information, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy should be read together with our Terms of Service, Cancellation, Return & Refund Policy, and Shipping Policy.
Your statutory privacy rights under applicable law — including the California Consumer Privacy Act (as amended by the CPRA), the Delaware Personal Data Privacy Act, the Virginia Consumer Data Protection Act, the Colorado Privacy Act, the Connecticut Data Privacy Act, other applicable US state privacy laws, and Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) — are not limited by this Policy. Where a provision of this Policy conflicts with a mandatory statutory right in your jurisdiction, that statutory right prevails.
We collect different categories of information depending on how you interact with our Site and services. We refer to any information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual as "Personal Information."
We collect Personal Information you voluntarily provide when you:
This information may include: full name, email address, phone number, billing address, shipping address, and any information you choose to provide. Payment card details (card number, expiration date, CVV) are collected directly by our payment processor and are not stored on our servers.
When you visit our Site, we automatically collect certain technical and usage information through cookies, log files, web beacons, pixel tags, and similar tracking technologies. This includes:
We may receive Personal Information about you from third-party sources, including:
We do not knowingly collect "Sensitive Personal Information" as defined under the California Consumer Privacy Act (CPRA), Colorado Privacy Act, Connecticut Data Privacy Act, or similar state privacy laws (e.g., government identifiers, precise geolocation, biometric data, health information, racial or ethnic origin). We do not use or disclose Personal Information for purposes that require an opt-in under these laws.
We do not sell your Personal Information for monetary consideration. However, certain data sharing with advertising partners (described in Section 4.2) may be considered a "sale" or "sharing" under some US state privacy laws, and we offer opt-out rights accordingly.
We share Personal Information with third-party service providers who perform services on our behalf:
These service providers are contractually obligated to use your Personal Information only to perform the services we have engaged them to provide and in accordance with applicable data protection laws.
We share limited information (such as hashed email addresses, cookie identifiers, device IDs, browsing activity, and purchase history) with advertising partners including Meta (Facebook, Instagram), Google, and TikTok to deliver targeted advertisements and measure campaign performance. The purpose of this sharing is to show you relevant ads and to measure ad effectiveness. This sharing may constitute a "sale" or "sharing" of Personal Information under certain US state privacy laws. See Section 8 for your opt-out rights.
We may disclose your Personal Information when we believe in good faith that disclosure is necessary to:
In the event of a merger, acquisition, reorganization, sale of assets, or bankruptcy, your Personal Information may be transferred to the acquiring entity. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your Personal Information.
We use cookies and similar tracking technologies to collect information, personalize your experience, and deliver targeted advertising.
Essential/Functional Cookies: Required for the Site to function, including navigation, checkout, cart functionality, and security. These cannot be disabled without affecting Site functionality.
Analytics Cookies: Used to collect information about how visitors use our Site.
Marketing/Advertising Cookies: Used to display targeted advertisements based on browsing behavior. Set by us and our advertising partners.
You can control cookies through your browser settings. Most browsers allow you to block or delete cookies via the "Tools," "Settings," or "Preferences" menu. Disabling cookies may impair Site functionality. Blocking cookies does not prevent all data sharing with advertising partners — see Section 6 to opt out of targeted advertising.
We honor the Global Privacy Control (GPC) signal. If you use a browser or extension that sends a GPC signal, we will treat it as a valid opt-out of sale/sharing of your Personal Information for cross-context behavioral advertising, as required by the California CPRA and similar laws.
Because there is no consistent industry standard for "Do Not Track" (DNT) browser signals, we do not currently respond to DNT signals. We do, however, honor Global Privacy Control signals as described above.
To opt out of targeted advertising, you can:
Opting out does not mean you will no longer see ads — you will still receive generic advertisements not tailored to your interests.
We send email marketing communications only with your consent. By providing your email address and opting in, you consent to receive marketing emails from Novablue Labs LLC. You may unsubscribe at any time by clicking "Unsubscribe" in any marketing email. Please allow up to 10 business days for opt-out to take effect. Opting out does not affect transactional emails related to your orders.
By providing your mobile phone number and opting in, you consent to receive recurring automated marketing text messages from Novablue Labs LLC.
Consent to receive SMS marketing is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply HELP for help. Reply STOP to unsubscribe. We use commercially reasonable efforts to comply with the Telephone Consumer Protection Act (TCPA), the CTIA Messaging Principles and Best Practices, and A2P 10DLC carrier requirements.
Supported US carriers include: AT&T, Verizon, T-Mobile, Sprint, Boost, Cricket, MetroPCS, U.S. Cellular, Virgin Mobile, and others. Supported Canadian carriers include: Bell, Rogers, Telus, Fido, Koodo, Virgin Mobile Canada, and others. Carriers are not liable for delayed or undelivered messages.
Your mobile phone number and SMS opt-in consent will never be sold, rented, or shared with any third party for their marketing purposes. We share your mobile information only with service providers who directly assist us in delivering our SMS messages (SMS platform providers, phone carriers, and message delivery vendors), and only for the purpose of providing the messaging service.
Depending on your state or country of residence, you may have some or all of the following rights:
If you are a California resident, you have rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act, including all rights listed in Section 8.1. As described in Section 4.2, we share Personal Information with advertising partners, which may constitute a "sale" or "sharing" under CCPA/CPRA. To opt out, contact us at privacy@novablue-labs.com with the subject line "Do Not Sell or Share My Personal Information," or enable Global Privacy Control in your browser.
If you are a Delaware resident, you have rights under the Delaware Personal Data Privacy Act (effective January 1, 2025), including all rights listed in Section 8.1. To exercise these rights, contact us at privacy@novablue-labs.com. You may also lodge a complaint with the Delaware Department of Justice.
Residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Utah (UCPA), Texas (TDPSA), Oregon (OCPA), Montana (MTCDPA), Iowa (ICDPA), Tennessee (TIPA), Indiana (ICDPA), New Jersey, New Hampshire, Kentucky, Minnesota, Maryland, Rhode Island, and other states with comprehensive privacy laws have rights substantially similar to those described in Section 8.1. Contact us at privacy@novablue-labs.com to exercise these rights.
If you are a Canadian resident, you have rights under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation, including the right to access your Personal Information, request correction, withdraw consent, and file a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca.
To exercise any of your privacy rights, contact us at privacy@novablue-labs.com or by phone at +1 302-779-0033. We will verify your identity before processing your request and will respond within the timeframes required by applicable law (typically 45 days under US state privacy laws, with a potential 45-day extension). Verification may require you to confirm information we have on file about you. We do not charge a fee for legitimate requests unless they are manifestly unfounded or excessive.
You may designate an authorized agent to make privacy rights requests on your behalf. We may require verification of the agent's authority and confirmation of your identity.
We retain your Personal Information for as long as necessary to fulfill the purposes for which it was collected and to comply with legal obligations:
When retention periods expire, we securely delete or anonymize your Personal Information. Anonymized or aggregated data may be retained indefinitely.
We implement appropriate technical and organizational security measures to protect your Personal Information:
Data Breach Notification: In the event of a data breach affecting your Personal Information, we will notify affected individuals and applicable regulatory authorities as required by Delaware Code Title 6, Chapter 12B, applicable US state breach notification laws, and Canada's PIPEDA breach notification requirements.
No method of transmission or electronic storage is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security. You are responsible for maintaining the security of your account credentials.
Novablue Labs LLC is based in the United States. Personal Information collected from Canadian customers will be transferred to and processed in the United States, where data protection laws may differ from those in Canada. By using our Site or providing your information, you consent to this transfer. We take appropriate safeguards to protect your information regardless of where it is processed.
Our Site and services are intended for adults.
If you believe a child has provided us with Personal Information, please contact us at privacy@novablue-labs.com and we will promptly delete it.
Our Site may contain links to third-party websites, services, or applications not operated by Novablue Labs LLC. This Privacy Policy does not apply to those third-party sites. We are not responsible for the privacy practices, content, or security of any third-party site. We encourage you to review the privacy policies of any third-party site you visit.
To the fullest extent permitted by applicable law, Novablue Labs LLC's total liability arising from or related to this Privacy Policy shall not exceed the amount you paid to Novablue Labs LLC in the twelve (12) months preceding the event giving rise to the claim. Nothing in this Policy limits or excludes liability that cannot be limited or excluded by law, including statutory rights and remedies under applicable US state privacy laws or Canadian privacy law.
If you have concerns about how we handle your Personal Information, please contact us first at privacy@novablue-labs.com. We will investigate and respond promptly.
If you are not satisfied with our response, you may lodge a complaint with the relevant authority:
For any questions, concerns, requests, or complaints regarding this Privacy Policy or our data practices:
Novablue Labs LLC
511 N Boardwalk, 1st Floor
Rehoboth Beach, DE 19971
United States
Privacy Inquiries: privacy@novablue-labs.com
General Support: support@novablue-labs.com
Phone: +1 302-779-0033
Hours: Monday–Friday, 9:00 AM – 6:00 PM EST
We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other factors. When we make material changes, we will update the "Last Updated" date at the top of this policy and, where required by law, provide notice via email or a prominent notice on our Site. The version of this Policy in effect at the time of your interaction with our Site will govern that interaction.
This Privacy Policy is governed by the laws of the State of Delaware, United States, without regard to its conflict of law provisions, except where superseded by applicable data protection laws (including CCPA/CPRA, DPDPA, other US state privacy laws, and Canadian privacy law).
By using novablue-labs.com, you acknowledge that you have read this Privacy Policy.
Ok so I bought this after seeing it on Facebook and honestly I almost didn't because I've wasted so much money on leg makeup. BUT WOW. The spider veins behind my knees are basically gone when this is on. I'm 56 and haven't worn a dress in like 7 summers. Just wore one to a baby shower last weekend. My sister kept staring at my legs lol.
The age spots on the back of my hands have driven me crazy for years. I'm 61 and they made me feel SO old. This evens everything out. Has to dry a few mins before I touch anything but once it sets its fine. Took it on vacation, used it daily for a week, no issues. Will def buy again.
I've used Sally Hansen for years and was always disappointed. Too sheer, didn't cover anything. Tried Dermablend, way too heavy and looked fake. This is the one ya'll. Covers my spider veins AND the sun spots on my shins. I let it dry like 10 mins like the directions say and it doesn't budge. Tip: get the brush, makes a huge difference.
Was looking into sclerotherapy and the derm wanted $400+ per session and said I'd need 2 or 3. Decided to try this first. Best decision. The veins on the back of my calves look completely smoothed out. Wore shorts to my grandsons soccer game and no one said a word about my legs (in a good way). 4 pregnancies and genetics gave me these veins, this finally gave me my legs back.
Im 58 and paying the price for the baby oil and foil tanning of the 80s lol. My chest and shoulders got so blotchy I stopped wearing v-necks. Used this for my niece's wedding last month. My husband said I looked like myself again. Almost cried. Ordered another one already.
Game changer for the spider veins on my inner thighs. Had them like 8 years. The trick is letting it dry all the way, like the instructions say. I rushed it the first time and got a little transfer on my white pants. Second time I waited and it was perfect. All day at a wedding, even sat on a white couch, nothing. So glad I gave it another try.
Pricey but a little goes a long way I swear. I've had mine almost 5 months and barely made a dent. The age spots on my forearms blend right in, doesn't outline them like other products did. Takes a few minutes to dry, just be patient. 10/10 would recommend. My daughter stole it from me last week and now she wants her own.
I'm 49, perimenopause has been rough on my skin. Varicose veins behind the knees AND sun damage on my shins from years of running outdoors. Was so over wearing capris in 90 degree heat. This covers both at the same time. Like one application. Shipping was quick too. Reordering today.
My skin gets reactive to everything since menopause. Was nervous to try this. No reaction at all. The mottled brown patches on my décolletage from years of sun finally even out. I use a little kabuki brush from amazon to apply, works great. Just make sure you let it dry like they say. Highly recommend.
I'm 63 and let me tell you, I haven't worn a sundress in close to a decade. Between the spider veins on my calves and the age spots on my hands, I just gave up. Used this for my family reunion last month. My niece said I looked 20 years younger and I almost cried right there. I keep one at home and one in my travel bag. Just sayin', if youre on the fence, get it.
